Can your Customers Find You Online?

Inconsistent location information across the internet can make you lose sales.
Now you can control your business listing information in more than 50 major websites,

including Apple Maps, Bing, Citysearch, Facebook, Foursquare, Google+, Mapquest, Superpages,
Uber, Yahoo, Yelp and more.

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Digital Presence is a MUST for Every Business to Succeed Online

At Vega Digital Marketing, we use cutting-edge tools to optimize your online presence. Imagine, being able to have the description of your business listing just the way you want it, and most importantly, in a consistent manner, which is precisely what search engines are looking for when providing information to their users. We put you in control of your listing information across a unique network of more than 55 major websites.

Now you can have an accurate and enhanced business listing in Apple Maps, Bing, CitySearch, Facebook, Foursquare, Google +Mapquest, Superpages, UberYahoo, Yelp, and many more. To see exactly how your business listing appears across the web, just click on Check My Listing. It’s absolutely FREE. No strings attached!

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Publish Everywhere and on Every Device

 

All businesses should get found everywhere consumers search, and YES! it IS possible. When consumers are searching for local businesses in Google, Google Maps, Apple Maps, Facebook, Bing, Yahoo, Yelp and other major websites, what matters most is that they get accurate and complete information about your business. Otherwise, you lose customers to your competitors.

We have partnered with the most-established and popular search engines, apps, online directories and maps across the web. Now you can leverage our direct connections to the publishers in our powerful network of more than 55 websites that receive 220 million visits per month!

Check and See How Your Local Business is Listed Online...

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SEO Tips to Fix Mistakes

Small Business Trends by Ronald Dod

Keyword Cannibalization

Keyword cannibalization can have very unfortunate results. Keyword cannibalization happens when two or more pages on your site are competing for the same keyword(s). This happens when people don’t realize that they have duplicate content or duplicate titles, or even when inexperienced SEO specialists optimize multiple pages for the same keyword on purpose, thinking it will make the website as a whole more authoritative, but that’s not the case.

Keyword cannibalization hurts your website. Why?  The SERPs are a list; number one, two, three, four, and so on. Logistically, one has to come before the other. Google searches the web and chooses the web pages that are most accurate to the keyword being searched in order to rank them.

When Google comes across both (or more) of your pages that are for the same keyword, they are forced to pick one of them to rank it. What if they pick the wrong one? Something you must always remember when dealing with SEO: Google wants their users to be happy with their search results. If a user doesn’t like your website, then Google will feel the same way.

Google is just an algorithm — a machine. It’s not a human brain that can make connections or understand what’s on your mind. Sure, it’s extremely advanced, but, at the end of the day, you have to manipulate it to understand your website based on the parts that the algorithm will read. If you have multiple pages that all rank for the exact same keyword, Google might not understand that, and it won’t rank any of your pages. That would be a complete disaster.

What do you do if your website suffers from keyword cannibalization? There are only two options, which depend on your site and its content. The first, you can merge multiple pages if it makes sense to do so. If not, your other option is to un-optimize all other pages except for your main one for each keyword.

Duplicate Content

This is a controversial topic among SEO experts. Some will tell you that Google does not have a duplicate content penalty. Some will tell you that Google absolutely does have a duplicate content penalty. So, which one is right? In this case, kind of both.

Google has come out and said that there is no penalty for having duplicate content on your site, but that doesn’t mean that it is a good practice or that it can’t hurt you. We see this a lot, because it really comes into play with eCommerce sites, which are some of the worst for doing this. Way too many eCommerce sites will take the manufacturer’s descriptions and titles, and then put them on their own site. In my expert opinion, this is an easy topic: Don’t duplicate content.

While Google has said that there is no “penalty” for duplicate content, they have also said that they value uniqueness. So, will having duplicate content hurt you? Maybe, maybe not, but will unique content help you? Absolutely! Our advice to our eCommerce clients is to have unique categories and product descriptions for everything they sell, and if you have separate pages for color and size, then merge them together.

Broken Links

Links are golden in this industry. They give your users more information, can help build trust in your authority, and can even build relationships with other people on the web. However, a broken link does nothing. If it wasn’t somewhat obvious, a broken link is a hyperlink that no longer goes to where it was intended. Naturally, over time, links are going to break, and you are going to acquire broken links. Pages go down, sites change; it’s normal and natural.

However, if broken links are a natural part of websites, then why the fuss over them? One or two broken links might not kill your rankings, but you don’t want to accumulate a lot of them. No user is going to appreciate clicking on your link, and it then going nowhere. We all know it’s frustrating, and it generates a bad user experience, which is something Google is passionate about.

Google and users want sites that work. The good news here is that it doesn’t take much to fix this. Check out Broken Link Checker to find any of your broken links, and take them down; and then keep repeating this every now and then. 

Incorrect Redirects

A redirect is how you forward one URL to a different URL. This sends users to a separate URL from the one they originally asked for. There are numerous reasons that you use redirects, but the main thing to remember is that you don’t want to have the wrong type of redirect.

You want to use 301 redirects. These are permanent redirects that tell both the searcher and search engine that a page has been moved permanently. Almost more importantly, a 301 redirect will pass at least 90 percent of its ranking power to the new page.

However, you also have 302 redirects, which are temporary redirects. Since Google knows these are temporary, they have no reason to pass on any authority. There are very few times when this should be used. Most of the time, you want to use a 301 redirect, and any 302 redirects that you have could be hurting your rankings and should be changed over.

No Internal Linking

Not only do you want functioning outbound links, you also want to make sure you have internal links to other pages on your website. A lot of websites that I come across don’t do this, which is a shame. Either they think it’s a complete waste of time, or they don’t understand the SEO juice that internal linking can bring. Not only can it help a search engine find more of your pages, but it can also help your users find more of your pages and the information that they might find helpful, which makes them happy. Remember, a happy user, a happy Google. Check your internal links.

There are several ways that you can link internally. You can use anchor text to point to another site, or you can use links like “read more” or “click here for more information.” Another great way is to have a “related pages” section at the end so that users can see where else they should go. Generally, you want to have about 3-10 internal links per page. Pages that you want to rank higher should have more internal links than others. Also, make sure you do a little housekeeping here. As you add new pages, you want to make sure you go back to older pages and link them to any new content you have.

Incorrect Title Tags and Descriptions

This has been stressed by almost every expert, even Google, and yet websites do this all the time. All of the pages on your website should have unique, descriptive titles. The title is one of the most important SEO aspects that there is. You cannot overlook this. The title needs to reflect what is on the page, not just the same title as all your other pages.

Meta descriptions are another aspect of SEO at which many websites fail. Again, these need to be unique. Your meta description is the content that appears under your title in the search results. This is your sales pitch. Having a good meta description can greatly increase your CTR (click-through rate.) You have 160 characters to tell the searcher what your page is about and how it relates to them. It needs to be persuasive, unique, and highly descriptive.

Non-Responsive Websites

Today more than half of all searches happen on mobile devices, and, unless something completely bizarre happens, that percentage is just going to increase. With all of this mobile activity, websites need to make sure that they can perform on those platforms. They need to be responsive — automatically resizing to fit whatever device the user is on. Google has even stated that websites can’t be complacent, and they have to update with the times. In today’s technology-driven world, that means being mobile responsive.

Again, this all goes back to the user experience. You want those who found your site to be able to access it seamlessly, regardless of what device they are on. Now, we will go ahead and let you know that having a responsive website is a pretty big undertaking. It takes a lot of work on the development side, but, in the long run, it is completely worth it.

Slow Site Speed

A slow website is a terrible website. End of discussion. In today’s technology-saturated and fast-moving world, people want things in a second, and you have about that long to deliver your website to them. It’s generally accepted that a website should load in two seconds or less; any more than that, and the user is going to become frustrated and abandon it. Click here to check your website speed.

Google wants the web to be functioning at the speed of light, and, if you can’t deliver that, then you could be punished for it. They have previously indicated that site speed is one of the variables in their algorithm.

At the end of the day, having a slow website can not only affect your SEO, but your conversions and your bottom line. So, you’ve got to speed it up. Test out your site speed now; if it is too low, then you’ve got some work ahead of you. You can work on optimizing your code by decreasing any unnecessary characters, removing redirects (like I’ve already told you to do), working on compressing large files, optimizing images on your site, or using a CDN (content delivery network.) Whatever you do, you’ve got to get your site moving faster to give your users a better experience and to rise in the rankings.

Increase Your Visibility

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It’s not an option for your small businesses to have a digital presence, it is an absolute MUST. Nowadays, consumers are in control and the competitive landscape is wider and more challenging than ever. A solid digital presence is fundamental for every single business.

At Vega Digital Marketing, we use a state-of-the-art digital presence management software, to ensure that our clients have accurate and enhanced business listings on every digital channel.

We guarantee your digital presence with 100 percent accurate listings in a network of “PowerListings” that include none other than Apple Maps, Bing, CitySearch, Facebook, Foursquare, Google +, Mapquest, Superpages, UberYahoo, Yelp, and many others. These website properties get more than 220 million visits every month!

For a free no-obligation demo, please e-mail us, or call: 703-408-1411

Everybody Wants to Get on Google

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It’s no secret that smartphones have become an important part of our lives as they are the first thing we reach for when we wake up and the last thing we put down when we go to sleep. The use of smartphones demands accurate location data more than ever before. And no single search, maps, and apps provider is more important to your location marketing strategy than Google.
All businesses can have greater control over how their location data appears across the world’s leading search engine and map provider.

Many PowerListing partners are already leveraging the new Google integration to update their information. The addition of Google My Business can have an immediate impact on your overall sales. This has already been tested and we have seen more than 20% increase in sales.

At Vega Digital Marketing, we are very excited to be offering Google My Business integration as a service to our clients and this addition will help us help you control your content, thus increasing your sales.

For additional information on how to correct and improve your digital presence, please click on the following link: “PowerListings”

Who Says Google My Business Improves Your Local Ranking?

Google Does!

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By managing your Google My Business  (GMB) account, we do the following:

  • Update your information rapidly about timely changes to key location data like hours or unforeseen closings
  • Control the data Google receives about your locations and ensure it’s always consistent, and up-to-date
  • Save time and streamline your data management process by managing information on Google My Business and across the web with a single click from our Location Management Platform

Our Location Management Platform enables all companies to manage location data across the industry’s largest ecosystem of maps, apps, social networks, directories and search engines.

GMB is Owned by Google

When you establish a presence on Google My Business you have the ideal platform for gathering customer reviews and ranking higher in Google SERPs (search engine results page) – all organically. The more positive customer reviews your business receives, the better your company’s SEO rankings get, and the more visibility your business gains.

Optimizing GMB

Much like your website or blog content, the information you use for Google My Business can be optimized. By keeping the information consistent across this page, as well as one other third party directory listings, your site will be recognized as an even more reputable business, which will pay off in terms of traffic and search engine rankings.

I’ve been using PowerListings for more than a year. This is how you can ensure that your business listing is always accurate. In the past, my listings had a lot of errors, but now they are accurate and consistent, including our hours of operation, bios, images, a video, and plenty of information to attract new clients. I highly recommend PowerListings to all businesses.

José Bernal

Allstate Insurance Broker, Ramirez Insurance Agency - Hyattsville, MD

Several online directories had many errors on my listing information, some listed my old address and a couple had outdated phone numbers. Vega Digital Marketing was able to fix all the errors and now I have an enhanced and accurate business listing in more than 50 top websites, including Google My Business and now my business listings are 100% accurate!

Carmen Guerrero

Real Estate Broker/Owner, Guerrero Properties, LLC - Fairfax, VA

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